We believe our first responsibility is to those who work to make, not just a living but a life worth living for themselves and for the people around them, and those who make use of our material and services to bring forth to the world a helping hand that is uniquely theirs and spark the same discovery everywhere they go and to everyone they meet.
We must constantly strive to create and deliver value at the necessary prices. Our business partners and followers must consistently be shown ways to make an appropriate profit for their ever-evolving work.
We are responsible to the communities that foster a craft, bring together builders and creators, and holds dear what is essential to life.
Our final responsibility is to the Common Good. We must operate according to principles that nurture mankind, with the Prudence and Charity that sustains a happy and well-lived life for all of us.